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Matthew Howarth

Matthew Howarth

Recent Posts

4 Types Of Online Shoe Shoppers And How To Make Them Buy More

Posted by Matthew Howarth on Oct 4, 2019 11:25:19 AM

As shoe retailers know too well, each customer is an individual. That means every single shopper that visits your website has their own specific needs when shopping online. The question of whether they actually buy from your brand will be determined by how well you meet their particular expectations and needs. 

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Topics: shoe shopper experience, customer behaviour ecommerce

A Quick Fix To Boost Online Footwear Profits Right Now: Sizing

Posted by Matthew Howarth on Sep 23, 2019 4:35:20 PM

Let's be honest - any time is a good time to make more money. As we move into the final sprint before Christmas, you might be wondering how you can make small changes to boost online footwear profits before seasonal sales and special offers absorb all of your attention.

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Machine Learning In The Footwear Industry

Posted by Matthew Howarth on Aug 26, 2019 1:15:55 PM

Buying shoes is going to look very different, very soon. Two of the main drivers behind this transformation are likely to be machine learning (ML) and artificial intelligence (AI), cutting-edge technologies that are already disrupting industries all over the map. The footwear industry is no exception to this. Today, we’ll be taking a look at exactly how machine and deep learning is revolutionizing online footwear retail.

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Topics: shoe shopper experience, online shoe shopping

Black Mirror: Online Footwear Edition

Posted by Matthew Howarth on Aug 6, 2019 11:39:41 AM

Shoes made from coffee? Virtual reality fitting rooms? Sneakers that can tie themselves? These aren’t outtakes from Black Mirror: they are today’s footwear trends, and there’s only more to come. 

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Topics: shoe shopper experience, online shoe shopping

What Are The Biggest Killers Of Online Footwear Conversion?

Posted by Matthew Howarth on Jul 16, 2019 5:36:39 PM

It’s an exciting time to be in footwear. With the global market predicted to hit $371.8 billion by 2020, if you have a shoe brand, you’re in a great position.

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Topics: shoe shopper experience, online shoe shopping, footwear conversion rate