Getting your shoe size right, especially when you purchase footwear online, seems like a task that is impossible to get right.
Big data can help solve shoe sizing issues
What if all footwear brands joined forces in a global collaborative project to get the sizing inconsistencies resolved?
Your primary concern in online retail is to balance these two critical success factors: customer satisfaction and keeping return rates low.
Not all sizing tools provide the same results, as this comparison of 5 online sizing solutions shows. As each sizing technology brings different results to your e-commerce, shoe shoppers also adopt them differently.
With plenty of online shoe sizing solutions out there, each claiming to be the best option for your e-commerce, how does one choose?