Are you still “helping” your customers to discover their correct shoe size by presenting them with size charts during their online booking process? Stop right there. Not only are charts some of the most unhelpful shopping tools around, but they can also cripple your UX, conversion rate, and brand reputation.
Big data can help solve shoe sizing issues
What if all footwear brands joined forces in a global collaborative project to get the sizing inconsistencies resolved?
With plenty of online shoe sizing solutions out there, each claiming to be the best option for your e-commerce, how does one choose?