Are you still “helping” your customers to discover their correct shoe size by presenting them with size charts during their online booking process? Stop right there. Not only are charts some of the most unhelpful shopping tools around, but they can also cripple your UX, conversion rate, and brand reputation.
Buying shoes is going to look very different, very soon. Two of the main drivers behind this transformation are likely to be machine learning (ML) and artificial intelligence (AI), cutting-edge technologies that are already disrupting industries all over the map. The footwear industry is no exception to this. Today, we’ll be taking a look at exactly how machine and deep learning is revolutionizing online footwear retail.
It’s an exciting time to be in footwear. With the global market predicted to hit $371.8 billion by 2020, if you have a shoe brand, you’re in a great position.
Getting your shoe size right, especially when you purchase footwear online, seems like a task that is impossible to get right.
Not all sizing tools provide the same results, as this comparison of 5 online sizing solutions shows. As each sizing technology brings different results to your e-commerce, shoe shoppers also adopt them differently.