Are you still “helping” your customers to discover their correct shoe size by presenting them with size charts during their online booking process? Stop right there. Not only are charts some of the most unhelpful shopping tools around, but they can also cripple your UX, conversion rate, and brand reputation.
Getting your shoe size right, especially when you purchase footwear online, seems like a task that is impossible to get right.
Your primary concern in online retail is to balance these two critical success factors: customer satisfaction and keeping return rates low.
With plenty of online shoe sizing solutions out there, each claiming to be the best option for your e-commerce, how does one choose?